Lost Soles is a Liverpool founded clothing brand which has grown substantially over the past 5 years, producing high quality luxury clothing. 

Our work with Lost Soles has been ongoing for over 5 years and has allowed them to access new markets and expand their customer base. The Lost Soles eCommerce platform is fully integrated with their shipping partners to provide a seamless and automated process for the dispatch of products as well as full automatic updates for customers throughout their purchase journey. 

We have introduced a range of payment options and negotiated favourable rates with a number of carriers to provide a full offering for customers at checkout triggering a noticeable improvement with conversions.

We carry out extensive online marketing campaigns through Email Marketing, Facebook, Instagram & Google to grow sales and awareness. 

After developing the Lost Soles mobile app for iOS & Android, we now have a substantial online offering as well as an additional free marketing tool by utilising push notifications. 

“The team at Novella are responsible for creating a great online shop for us and providing ongoing growth for Lost Soles with their highly effective online marketing campaigns.”


John Sutton, Managing Director